The future of Adidas, the Yeezy Boost

From being a strictly soccer related company developed by 2 German brothers, to releasing iconic shoe silhouettes such as the Adidas Superstar, and the iconic Stan Smith, Adidas has always been a great brand. However it wasn’t until 2013-2014 until the brand shocked the World and generated the best revenue ever by signing Kanye West from Nike and releasing their best shoes ever. The Yeezy 750, Yeezy 350, and Yeezy 350 Version 2. The most coveted sneakers in every sneaker heads collection, with resell value (Value being resold after buying from a retail store, Yeezys gain at least 400$ after buying for retail, shoes gain value if they are deadstock, or an old release). People are lucky to get any real Yeezy’s as they are often counterfeited and remade. In all, the world has been shocked by the ongoing releases of Yeezy’s, and the sneaker market has gained over 1 billion dollars because of it, becoming a crucial part of many people’s lives.

The first Yeezy that Kanye released after his signing with Adidas was the Yeezy 750 Boost. The Yeezy 750 boost is a high top shoe with boost cushioning, and in a variety of colors. The first colorway that released was a grey top with white bottom, followed with 3 other releases. The least popular Yeezy to wear, but often the most highly priced, the main reason people get them is just to collect. With resell value sometimes as high as $3000, Yeezy 750’s are the most expensive Yeezys because they were the first to come out. Almost impossible to buy nowadays due to their rarity and crazy price point. In all, the Yeezy 750 was one of the most iconic shoes ever because it was one of the first shoes with boosttechnology, and Kanye’s first shoe with Adidas.  Yeezy 750 Gray and White


The next Yeezy that came out was the equally popular and expensive Yeezy 350. This Yeezy gained more attention because it was an even more popular silhouette due to the fact that it was a low top, and came in more desirable colors. The first to release was the Yeezy 350 Pirate Black, and the Yeezy 350 Turtle Dove. They both sold out in seconds and the only people who got them from a retail store were the people who won the raffles. The people who were lucky enough to still get a pair were often either scammed by fake sellers or forced to pay an incredibly high resell price of up to 200$. The other shoes that followed included a pair called, Oxford Tans, and Moonrocks. These are the most popular Yeezys that have ever came out and revolutionized the market by using mesh upper with and Adidas Boost bottom. These two combined to make a comfortable and stylish shoe that is worn by millions, and stashed by many as well. They were way more popular than the Yeezy 750, and are viewed as the best shoe of the last 10 years.

Yeezy 350 pirate black


The last iconic Yeezy that came out was the Yeezy version 2. This is the shoe that released last year, and hit the shelves in over 5 colorways. With a very sleek design, it is a very nice looking shoe and is closely looked at like the Yeezy 350. It has a great texture and the boost on the bottom helps it be even more comfortable. The main differences between all the colorways of the Yeezy are the lines on the side. With different colors you can collect them all and wear them with any outfit. The resell value of the Yeezy 350 v2 is not as high, but the shoe is not very old, so you can expect the value to go way up in a few years. The most popular color way that has come out is the Yeezy 350 V2 Zebra edition. In conclusion, the Yeezy 350 V2 while being less expensive is very good sneaker, with many great designs to appeal to a variety of audiences.

Yeezy 350 V2 Zebra

The Yeezy by Kanye and Adidas is arguably the best shoe by Adidas to come out ever. It features a variety of designs and Versions that have something everyone will like. And while it may not be affordable to the average joe, the sneaker head will gladly spend the money to get these coveted silhouettes. From the Yeezy 750, to the Yeezy 350, and all the way to the Yeezy 750 V2, Adidas has gained tremendous popularity and sales by coming out with these quality shoes. Makinbg both bthe sneaker head happy, as well as the brand as the shoes have been a success since day 1. I hoped you learned something, and for mre information, consider checking out the websites in the link below! Have a great day and thanks for reading!



Wilson, Samantha. “Yeezy Boost 350 V2: 5 Things To Know About Kanye West & Adidas’ Hot New Sneakers.” Hollywood Life. N.p., 11 Feb. 2017. Web. 31 Mar. 2017.

“Adidas Yeezy.” Wikipedia. Wikimedia Foundation, 29 Mar. 2017. Web. 31 Mar. 2017.

“This Video Shows What the Adidas Yeezy Boost 750 “Light Grey/Gum” Is Made Of.” HYPEBEAST. N.p., n.d. Web. 31 Mar. 2017.




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